Product · Intelligence
Analytics tells you what happened.
This decides what to do next.
A dashboard is only useful if something acts on it. Because MIKA built the page, wrote the question it answers and captured the lead, it can read the result back against the decision that produced it — and change what it proposes next time.
The connections are built; the dashboard is in build. Everything below is marked accordingly.
The senses
Your own numbers,
not an estimate.
One Google sign-in per business connects Search Console for what people actually search and rank you for, Analytics for what they do once they arrive, and Business Profile for how you show up locally. Until they are connected MIKA says so plainly and works from informed estimates instead of pretending.
- One connection, three senses
Search Console, Analytics and Business Profile behind a single sign-in per business.
- Tokens are encrypted at rest
Access is held in an encrypted vault, never in a column, never in a log, never sent to a model.
- Honest until connected
Estimates are labelled as estimates. Connecting replaces them with your data.
Illustrative figures. These become your own once Search Console and Analytics are connected.
Why this is different
It knows what it changed
Most analytics tools are handed a website they had no part in making, so the best they can do is describe it. MIKA proposed the page, wrote the answer and captured the lead — so a result is attributable to a decision, and the next proposal can be better than the last.
- Search performance from Google Search ConsoleSoon
- Traffic and funnel from Google AnalyticsSoon
- Campaign performanceSoon
- Assessments completed and appointments bookedSoon